Corporate America Running Ads That Tap into Our Anxiety About the Hell They’ve Created for Us
Alter Net — Big Industrial Ag pretends to go organic. PC behemoths mimic Apple products. Barack Obama goes to the right of the Republicans on civil liberties. Mitt Romney suddenly portrays himself as a left-leaning moderate on immigration. It seems no matter the arena, the most cliched move in corporate and political combat is to co-opt an opponent’s message, expecting nobody to notice or care.
But as inured as we are to this banality, it’s still shocking to see corporate America transform the message of organized labor into a sales pitch for … corporate America. Yes, according to the New York Times last month, that’s what’s happening, as new ads are “tapping into a sense of frustration among workers to sell products.”
One spot for the Las Vegas Convention and Visitors Authority (read: the casinos) shows a woman climbing onto her desk to demand a vacation. Another for McDonald’s implores us to fight back against employers and “overthrow the working lunch.” Still another for a Coca-Cola subsidiary seizes on the stress of harsh working conditions to create buzz for a branded “Take the Year Off” contest.