Facebook’s Facial-Recognition Acquisition Raises Privacy Concerns
Mashable — Right now, Facebook’s facial-recognition software can sense who is in your pictures and make tagging suggestions, but what if the social network could further learn behaviors and preferences by reading the Gap sweatshirt you’re wearing and seeing that Coca-Cola can in your hand?
Following Facebook’s recent acquisition of facial-recognition software company Face.com for an undisclosed amount of money last week, some users have expressed concern that the expansion of this type of technology on the social network could encroach on their privacy rights. Facebook hasn’t said what it’s future plans are for Face.com or its technology and would not comment for this story.
Facebook has been using the Israeli startup’s software for about a year and a half, accessing the billions of pictures sitting on its servers to learn the faces of you and your friends. The news that Facebook would be bringing the vendor in-house implies that the company sees the technology as an area for potential growth.