Privacy Destroyed: How the Top Websites Are Tracking You
CNet — The first report in the University of California, Berkeley Law School’s quarterly Web Privacy Census was released on Tuesday, and it shows that popular Web sites are far more aggressive in their consumer tracking practices than most people suspect, and that consumers are trapped in an escalating privacy crisis with limited control over their personal information.
The main goal of the census “is to define and quantify vectors for tracking consumers on the Internet,” in essence to create a critically needed evaluation component to establish a standard by which to measure the ever-changing and often evasive methods companies use to track visitors.
Not surprisingly, the census saw that all of the top 100 sites use cookies to track users and visitors, though overall cookie use appeared to be on the decline.
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